ADVERTISING
WORK
Crafting Compelling Campaigns Through Sound, Vision, and Strategy.
A selection of curated advertising campaigns and branded content - showcasing audio-visual storytelling, still imagery "billboard-style" ads, copywriting & conceptual brand/product developments.
Hello Genius.
Integrated still-image campaigns and original brand films conceived, scripted, and produced end-to-end. Stock footage was combined with bespoke original musical compositions & copy, and edited to form unified visual narratives. Oversaw social media strategy and contributed to webpage design in collaboration with company founders.
The "I AM" Campaign.
The “I AM” campaign was created as a series of billboard‑style still images, pairing portraits of children with bold, aspirational titles such as “I am a makeup artist.” Each composition is designed to visually celebrate a child’s potential and encourage parents to recognize and support their dreams.
brand
films.
The brand films were crafted to evoke an emotional resonance, aligning the company’s ethos of empowering children’s aspirations with its audience. I wrote the scripts, composed original music, performed the voice‑overs, and wove together curated stock footage into a seamless and impactful visual narrative.
Opperman Weiss.
Developed creative content and engagement strategies for lifestyle and spirits brands—such as Martini Rosso, Tequila Cazadores, and Bacardi Oakheart—and conceptualized Blackboards, a hybrid clothing and culture label designed to unite hip‑hop and surf communities. I crafted visual campaigns, digital fan experiences, and marketing collateral that blended innovative storytelling with strategic brand positioning. Additionally, my photographic expeditions through Lower Manhattan and Chinatown brought the local streetscape to life on the OppermanWeiss website, infusing the brand’s digital presence with authentic urban energy.
Martini 'Desire'
Campaign
During my time at OppermanWeiss, I had the opportunity to draft a script for Martini Rosso’s “DESIRE” campaign. The script was designed to evoke passion and community through a poetic, cinematic narrative.
I authored it to align brand imagery with an emotionally charged visual journey—laying the foundation for production direction, music composition, and voice-over performance.
The “DESIRE” script was presented to Martini Rosso’s senior creative team during a pitch, where its cinematic vision and emotionally driven narrative resonated strongly.
Following collaborative refinements, Martini greenlit the project for production in Rome, leveraging the city’s historic landscapes and local talent to bring the storyboard’s evocative sequences to life.
BLVCKBOARDS
A conceptual fashion brand at the
intersection of hip-hop and surf cultures.
Blackboards was a conceptual clothing and lifestyle brand that bridged the worlds of hip‑hop and surf culture through bold, graphic apparel. Inspired by urban streetwear and coastal freedom, the premise of the brand was vibrant prints and premium fabrics —cultivating a community where artistic expression and board-riding spirit converge.
Blackboards tells a story of creative convergence—where beats meet waves and street corners lead to shorelines. It’s a celebration of freedom, creativity, and the subversive joy found at the edge of asphalt and the edge of the surf. By honoring the raw authenticity of hip‑hop and the unfiltered connection to nature inherent in surf culture, Blackboards offers a fresh cultural proposition for a new generation of tastemakers and trailblazers.
Bob Marley as a Cultural Conduit.
Positioned as the symbolic “in‑between,” Bob Marley’s legacy embodies the fusion of music-driven social commentary and sun‑soaked island rhythms. His influence underscores Blackboards’ commitment to cultural unity—linking hip‑hop’s urban roots with surf culture’s laid‑back ethos through shared themes of freedom, resistance, and harmony.
Tequila
Cazadores.
As a Junior Creative Partner at Opperman Weiss, I developed a multifaceted creative strategy to elevate Tequila Cazadores through emotionally resonant storytelling, user-generated content, and global engagement tactics. Your approach blended conceptual branding with visual storytelling and audience interaction.
Experiential Fan Engagement Strategies
A suite of activation ideas focused on direct fan interaction and fan-driven content.
Photographic Style Direction for Campaigns
Proposed a distinct emotional look and narrative-based visual identity.
Inspired UGC
Content Concepts
Analyzed major UGC campaigns from brands including Doritos, Coke and Mountain Dew, using them as inspiration.
fan engagement:
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Pop-Up Raffle Shops: In-bar surprises and trivia-based giveaways.
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Specialized bottles: Made-to-order special one-of-a-kind bottle engravings.
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Immersive Pop-Up Lounge Series: exclusive, sensory-driven speakeasy experience that pops up unexpectedly in select cities around the world.
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Multi-Sensory Storytelling Dining Experience: Each evening is part theater, part dining, part brand myth — where guests are not just eating and drinking, but livingthe Cazadores story.
photographic direction:
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Emphasis on emotive storytelling and personal memories.
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Suggested mise-en-scène split between “inside” (textural, intimate bar environments) and “outside” (cinematic, global Mexican-infused settings).
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Integration of cultural symbols (e.g., traditional objects) blended with international iconography to represent Cazadores as a global yet deeply Mexican brand.
U.G.C.
Content:
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Instagram Fan Hub: Social page celebrating what fans “hunt for” in life.
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Fan Art Competitions: Visual artworks inspired by the brand.
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Music Collaborations: Fans submit performance videos for reposting.
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"Cazadores & Dreams" Campaign: Napkin-photo submissions about personal aspirations.
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Visual Storytelling Campaign: user-generated content campaign where fans capture and share the moments they “hunted” for—big or small—while enjoying Tequila Cazadores.
Capturing Chinatown.
The photographic expeditions in Lower Manhattan and Chinatown captured the authentic energy of these neighborhoods—showcasing local architecture, street art, and community life to enrich OppermanWeiss’s digital presence and deepen its urban storytelling.
BRANE Ad Agency.
At BRANE Ad Agency, I engineered fan engagement strategies for the PGA Golf Tournament, positioning the brand to attract younger audiences, conceptualized a modern redesign for James Calado’s website and crafted youth-focused commercialization concepts for MV Agusta—developing mood boards that honored the marque’s Italian design heritage while steering its brand direction toward a new generation.
MV Agusta
To reconnect MV Agusta’s storied Italian craftsmanship with a contemporary audience, we propose a Pop Art–inspired/historic Italian art visual language that celebrates both the brand’s design pedigree and Italy’s rich artistic culture and iconic landscape. By distilling each poster to bold, minimal forms—line, shape, and color—we evoke the essence of iconic Italian imagery.
Key Elements:
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Palette & Motifs: Use the Italian tricolor alongside faded, vintage textures to suggest heritage and authenticity. Subtle graphics—tire treads, helmets, and glove silhouettes—reinforce the motorcycle narrative.
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Pop Art Influence: Apply clean, graphic treatments reminiscent of mid‑20th‑century Pop Art to modern bike photography, marrying historical nostalgia with fresh, accessible visuals.
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Scenic Celebrations: Incorporate Italy’s iconic landscapes—coastal cliffs, rolling vineyards, and historic piazzas—as backdrops to future campaigns, underscoring the brand’s Italian roots and enhancing aspirational appeal.
COMMERICALIZING
GOLF
fan engagement strategies
A multifaceted playbook for reimagining golf’s commercial appeal.
By borrowing tactics from rugby and football, it outlines integrated sponsorships, immersive live experiences, and pre‑event media campaigns to build anticipation; heritage‑driven storytelling and digital fan communities to boost engagement; and star‑focused branding with continuous hype. It also proposes lifestyle partnerships and on‑site activations—like branded mini‑golf pop‑ups—to attract younger, entertainment‑oriented audiences.
strategy examples:
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Cultural Brand Collaborations: co‑branded partnership with influential streetwear labels like Fear of God to create limited‑edition apparel and event merchandise that resonates with younger audiences and expands golf’s cultural footprint.
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Interactive Sponsored Events: branded golf pop-ups at festivals, urban spaces, and sporting events, offering challenges and giveaways that introduce the sport in dynamic, social settings.
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Heritage Storytelling: Spotlight golf's history and traditions through emotionally charged content, akin to football's "Beautiful Game" narrative - to deepen audience connection and spark viral engagement.
FREE LAND SOLAR.
Brand films. Music. Photography. Copy.
Shaping the voice and visuals of Free Land Solar — from social campaigns to a fully designed web presence.
Clean energy, told creatively.
The brand films break down how our technology works, spotlight the real-world problems we’re solving, and introduce the team behind it all — giving investors and the public a clear, compelling look at Free Land Solar’s mission.
Produced with original video content, copy and music production.
brand films:
corporate
headshots.
social media
campaigns:
Social media campaigns for Free Land Solar that communicate the company’s mission, educate audiences on industry challenges, and highlight FLS’s environmental impact. This campaign is one example—designed to spotlight the issue of carbon emissions and FLS’s role in reducing them through large-scale solar tracker deployment.
original
music
productions:
Original music for Free Land Solar rooted in classic American country—echoing the founder’s Kansas ranch upbringing. The sound evokes rolling fields, sunflowers, and windmills—the same windmills that inspired FLS’s tracker design—adding depth and authenticity to the brand’s identity.
"Patience and skill...
Everything and more."
Mark Owen - founding member of 'Take That!' & multi-award winning artist.