AD WORK.
Walt’s advertising work spans campaign strategy, branded film, social content, photography, copywriting, original music and conceptual brand development. His early experience at OppermanWeiss in New York and BRANE in London included work for Martini Rosso, Bacardi, Tequila Cazadores, the PGA, Formula 1 and MV Agusta. Among these projects was his script for Martini Rosso’s “Desire” campaign, which was presented to the brand’s senior creative team and green-lit for production in Rome.
Through Mad Flavour Creative, this work expanded into integrated content for technology startups and founder-led companies. For Hello Genius and Free Land Solar, Walt has developed campaigns combining brand films, still imagery, social content, copy, voice-over and original music - helping communicate everything from product launches and investor messaging to complex clean-energy technology.
In his final role, at Cannabis House in Los Angeles, Walt worked with members of the founding team to develop more human-focused social advertising for the company and its sister stores. He produced an initial video mock-up for the “I’m Coming Home” narrative and explored ideas for events, creative partnerships and community engagement connecting the brand with local artists, industry professionals and cannabis culture.
Across these projects, Walt has developed a distinctive position between creative direction and hands-on production, shaping the central idea while understanding how it should translate across different media. His background in film, photography, music and copy allows him to build campaigns as connected creative worlds rather than isolated pieces of content.
Hello Genius.
From 2020 to 2022, Walt served as Director of Creative Content for technology startup Hello Genius. He oversaw the company’s creative strategy and public-facing content across marketing, social media, education, product development and investor communications. The role combined creative direction with hands-on production across film, photography, copy, music and digital design, while working closely with the company’s founders and product and UI/UX teams to maintain a consistent identity across its different platforms.
The "I AM" Campaign.
The “I AM” campaign was developed as a series of billboard-style images celebrating children’s interests, ambitions and future potential.
Walt developed the concept, copy and visual direction as a simple, repeatable campaign format that could be used across social media and digital marketing.
The campaign reflected Hello Genius’s wider purpose: helping parents recognise what excites their children and encouraging them to support those interests as they develop.
brand
films.
The Hello Genius brand films translated the company’s purpose - helping parents recognise and support their children’s interests - into clear, emotionally engaging audio-visual stories.
Walt developed each film from concept through final edit, writing the scripts, composing original music, recording the voice-overs and selecting curated footage.
These elements were then combined into cohesive films designed to communicate the company’s message across its digital, marketing and investor-facing platforms.
Opperman Weiss.
During his time as a Junior Creative Partner at Opperman Weiss in New York, Walt contributed to creative strategy and campaign development for lifestyle and spirits brands including Martini Rosso, Tequila Cazadores and Bacardi Oakheart.
His role covered concept development, audience-engagement ideas, visual research, copy, photography and pitch materials, supporting projects from their initial strategic direction through to presentation.
He also produced photography for the agency’s own digital presence, documenting the streets and neighbourhoods surrounding its Lower Manhattan studio.
Martini 'Desire'
Campaign
While working at OppermanWeiss, Walt developed an original script for Martini Rosso’s “Desire” campaign. Centred on themes of passion, connection and community, the script linked the brand’s imagery through a cinematic sequence designed to inform the film’s direction, music and voice-over.
The concept was presented to Martini Rosso’s senior creative team as part of an agency pitch. Following feedback and collaborative development, the campaign was approved and green-lit for production in Rome, where the city’s locations and local talent were used to bring the script and storyboard to screen.
BLVCKBOARDS
A conceptual fashion brand at the
intersection of hip-hop and surf cultures.
BLVCKBOARDS was a conceptual fashion and lifestyle brand developed by Walt around the connection between hip-hop and surf culture.
The brand combined graphic streetwear, vibrant prints and premium materials with an identity shaped by music, art and board sports.
Beyond the clothing itself, the concept was designed to create a shared cultural space for communities that are often presented separately, using their common values of individuality, creativity and self-expression as the foundation of the brand.
BLVCKBOARDS was that hip-hop and surf culture share more common ground than their visual differences might suggest. Both have grown from strong local communities and developed their own music, language, fashion and attitudes around independence and creative expression.
BLVCKBOARDS used that overlap to imagine a lifestyle brand where streetwear, visual art, music and board sports could exist within the same identity, appealing to an audience whose interests are not limited to a single scene or subculture.
Bob Marley as a Cultural Conduit.
Bob Marley served as a central reference for BLVCKBOARDS because his legacy crossed music, social commentary, fashion and Caribbean culture. His work demonstrated how messages of resistance, unity and freedom could coexist with a relaxed, coastal identity.
Within the brand concept, he represented the space between hip-hop’s emphasis on cultural voice and surf culture’s connection to independence and the ocean, helping explain the shared values that brought the two influences together.
Tequila
Cazadores.
As a Junior Creative Partner at OppermanWeiss, Walt developed a broader creative strategy for Tequila Cazadores centred on visual storytelling, audience participation and international brand engagement.
The work explored how the brand could move beyond conventional spirits advertising through experiential concepts, photographic direction and user-generated content, while maintaining a clear connection to its Mexican identity and encouraging audiences to contribute their own stories and experiences.
Experiential Fan Engagement Strategies
A suite of activation ideas focused on direct fan interaction and fan-driven content.
Photographic Style Direction for Campaigns
Proposed a distinct emotional look and narrative-based visual identity.
Inspired UGC
Content Concepts
Analyzed major UGC campaigns from brands including Doritos, Coke and Mountain Dew, using them as inspiration.
fan engagement:
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Pop-Up Raffle Shops: In-bar surprises and trivia-based giveaways.
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Specialized bottles: Made-to-order special one-of-a-kind bottle engravings.
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Immersive Pop-Up Lounge Series: exclusive, sensory-driven speakeasy experience that pops up unexpectedly in select cities around the world.
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Multi-Sensory Storytelling Dining Experience: Each evening is part theater, part dining, part brand myth - where guests are not just eating and drinking, but livingthe Cazadores story.
photographic direction:
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Emphasis on emotive storytelling and personal memories.
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Suggested mise-en-scène split between “inside” (textural, intimate bar environments) and “outside” (cinematic, global Mexican-infused settings).
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Integration of cultural symbols (e.g., traditional objects) blended with international iconography to represent Cazadores as a global yet deeply Mexican brand.
U.G.C.
Content:
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Instagram Fan Hub: Social page celebrating what fans “hunt for” in life.
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Fan Art Competitions: Visual artworks inspired by the brand.
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Music Collaborations: Fans submit performance videos for reposting.
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"Cazadores & Dreams" Campaign: Napkin-photo submissions about personal aspirations.
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Visual Storytelling Campaign: user-generated content campaign where fans capture and share the moments they “hunted” for - big or small - while enjoying Tequila Cazadores.
Capturing Chinatown.
Walt photographed the streets surrounding OppermanWeiss’s Lower Manhattan studio, documenting Chinatown’s architecture, storefronts, street art and everyday community life. The resulting images were used across the agency’s website, connecting its digital identity more closely to the neighbourhood in which it was based.
BRANE Ad Agency.
During his time at BRANE Ad Agency in London, Walt contributed to creative strategy and concept development across sport, motorsport and luxury automotive branding.
His work included audience-engagement ideas for the PGA, website redesign concepts for racing driver James Calado and youth-focused brand development for MV Agusta. His role covered research, visual strategy, mood-board development and the presentation of creative directions tailored to each client.
MV Agusta
The MV Agusta concept explored how the company’s Italian craftsmanship and design heritage could be introduced to a younger, contemporary audience. Walt developed a visual direction combining Pop Art with references to historic Italian art, design and landscape.
Bold colour, simplified shapes and minimal poster compositions placed the motorcycles within a distinctly Italian visual identity, balancing the marque’s established heritage with a more modern and accessible campaign style.
Key Elements:
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Colour and Motifs: The proposed palette used the Italian tri-colour alongside faded, vintage textures to reference MV Agusta’s heritage. Motorcycle details - including tyre treads, helmets and riding gloves - were introduced as secondary graphic elements.
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Pop Art Influence: Contemporary motorcycle photography was treated with bold colour, simplified forms and clean graphic layouts influenced by mid-century Pop Art. This created a more modern campaign language without removing the brand’s established character.
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Italian Locations: Future campaign imagery placed the motorcycles within recognisably Italian settings, including coastal roads, vineyards and historic piazzas. These locations connected the product directly to the culture, design and landscape associated with the brand’s origins.
COMMERICALIZING
GOLF
fan engagement strategies
A multifaceted playbook for reimagining golf’s commercial appeal.
The “Commercializing Golf” concept examined how audience-engagement strategies used in football and rugby could help golf connect with younger, entertainment-focused audiences.
Walt proposed a combination of integrated sponsorships, pre-event media, heritage storytelling, player-led campaigns and digital fan communities to build interest beyond the tournament itself.
The strategy also introduced lifestyle collaborations and on-site experiences, including branded mini-golf pop-ups, designed to make golf events more social, accessible and culturally relevant.
strategy examples:
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Cultural Brand Collaborations: co‑branded partnership with influential streetwear labels like Fear of God to create limited‑edition apparel and event merchandise that resonates with younger audiences and expands golf’s cultural footprint.
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Interactive Sponsored Events: branded golf pop-ups at festivals, urban spaces, and sporting events, offering challenges and giveaways that introduce the sport in dynamic, social settings.
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Heritage Storytelling: Spotlight golf's history and traditions through emotionally charged content, akin to football's "Beautiful Game" narrative - to deepen audience connection and spark viral engagement.
FREE LAND SOLAR.
FREE LAND SOLAR.
Since 2024, Walt has led creative content for Free Land Solar, an American clean-technology company developing elevated solar infrastructure for commercial locations.
His work spans creative strategy, brand films, social campaigns, photography, interviews, copywriting, website content and original music.
A central part of the role involves translating complex engineering, infrastructure and sustainability concepts into clear communications for investors, commercial partners, customers and the public.
Walt oversees projects from research and initial concept through scripting, directing, production, editing and final delivery, helping establish a consistent voice and visual identity across the company’s platforms.
The Free Land Solar brand films explain how the company’s technology works, the real-world problems it addresses and the people behind its development.
Created for investors, commercial partners and the wider public, the films combine original video content, interviews, copy and music produced by Walt to present the company’s technology and mission in a clear, accessible format.
brand films:
corporate
headshots.
social media
campaigns:
Walt developed a series of social-media campaigns for Free Land Solar focused on communicating the company’s mission, explaining challenges within the energy industry and presenting the potential environmental impact of its technology.
The campaign featured here examines carbon emissions and the role that large-scale deployment of FLS solar trackers could play in reducing them, translating the subject into clear, concise visual content for a wider audience.
original
music
productions:
Walt composed original music for Free Land Solar drawing from classic American country and the founder’s upbringing on a Kansas ranch.
The musical direction connects the company’s sound to the rural landscapes, sunflowers and windmills that influenced the tracker’s original design, giving its films and digital content a consistent sonic identity rooted in the company’s history.
GREEN GORILLA | GORILLA PAY
Walt worked across direction, production and photography for Green Gorilla and Gorilla Pay, creating short-form documentaries, filmed interviews, photojournalistic coverage, lifestyle imagery and product shoots.
The work helped develop the companies’ visual identities, place their products within relatable settings and support engagement with customers and the wider community. Across both brands, Walt worked closely with their founder, Hollywood film producer Steven Saxton, translating creative ideas into finished film and photographic content.
